Whether you are an eco-conscious consumer or not, you need to know how to check for greenwashing so that you don’t fall for marketing gimmicks. Here are 3 easy ways you can do that.
Tag: ecolabel
Ecolabels series #4. Today, there are over 400 ecolabels in the market. Does that mean there is more thrust on sustainability? Or are too many ecolabels derailing the sustainability movement?
Ecolabels series #2. The 10 characteristics of an effective sustainability standard help you identify the most reliable and impactful ecolabels in a crowded—and confusing—market.
Ecolabels series #3. Ecolabels signal environmental and social protection to consumers. Every successful ecolabel has three key ingredients: an effective sustainability standard, authentic communication strategies and skillful information design.
Ecolabels series #1. Ecolabels are important drivers of sustainable production and consumption. How did ecolabels begin? Why are they seen as a key differentiator in today’s market?
