Between 8:30 and 9:30 PM on March 28 every year, the Earth goes dark for one hour. The Earth Hour.
The Earth Hour movement has been running strong for over a decade, inspiring millions to #SwitchOff non-essential electrical devices and spreading the message of sustainable lifestyle. With this symbolic gesture, the movement sparks global conversations on the climate crisis and encourages us to reflect on how we use our natural resources.
This year Tata Power, in association with World Wildlife Fund (WWF) will urge individuals to ‘GIVE UP’ wasteful consumption of electricity and be the ‘Voice for the Planet’. In a press release, Mr. Praveer Sinha, MD & CEO, Tata Power, said, “As India’s largest integrated utility and a leader in renewable energy, Tata Power understands the importance of resource conservation and responsible living. While we are delighted to partner with WWF for this important event that will be celebrated across the world, we also see this as an responsibility to reach out to all our customers, business partners and employees across the world to spread the word about our own brand of sustainable living for a better tomorrow.” Tata Power encourages its customers, partners and employees to take the Earth Hour pledge and participate in the movement.
This initiative is aligned to Tata Power’s core philosophy: Sustainability. The utility’s commitment to sustainability was demonstrated earlier this year, when it launched a nation-wide campaign titled ‘I Have the Power’ to create awareness on the choices it provides to its customers to go green. The campaign highlights the range of smart and sustainable solutions like solar rooftop, EV charging and solar micro-grids that company now offers.
How can you take part in Earth Hour 2020?
Join Tata Power, WWF and millions of citizens around the world and turn off non-essential electricity in your home between 8:30 and 9:30 PM local time. Take the digital pledge to lead a sustainable lifestyle. If this is your first time practicing Earth Hour, tune in to the live Earth Hour streams and see what this movement holds. Sign the online petition to make your voice heard. Participate in the Earth Hour Quiz series on Twitter by following @TataPower. Be a part of the global movement and also spend a unique evening with your family, beating the blues of the COVID-19 lockdown by having dinner-in-the-dark, painting in the candle light, or playing a game of nature-themed Heads Up (Here are some other ideas for you.)
Go on. Go dark for one hour tonight to shine a light on nature.
A partnership with Tata Power.
Categories: Reflections and Opinions